Tom Sachs, “Moon Rock Box: “Oscar””, 2007.
Tom Sachs, “Moon Rock Box: “Oscar””, 2007.


1275 Minnesota St / Ever Gold [Projects]

Opening Reception: January 12th | 5pm-8pm

To mark its tenth anniversary, Ever Gold [Projects] presents Gold Standard, an exhibition of works by selected artists currently represented by the gallery as well as a variety of other artists whose work has been instrumental in the evolution of the gallery’s programming.

Formerly known as Ever Gold Gallery, it was originally located in San Francisco’s Tenderloin neighborhood in a space previously occupied by a pawn shop/gold teeth fabricator. The gallery was run as an artist project space from 2009 through 2015. The gallery space—a small, narrow, 400 square-foot space underneath a residential hotel—lent itself to immersive installations and other unconventional forms of exhibitions, performances, and interventions. The venue attracted a wide range of emerging artists as well as a number of more established conceptual artists who saw connections between the gallery and the history of alternative cultural spaces in San Francisco.

The gallery also served as the headquarters for SFAQ, a free and independent art magazine that produced quarterly print issues from 2010 through 2016. Through SFAQ and its regional counterparts (NYAQ for New York, LXAQ for Los Angeles, and DFAQ for Mexico City), the gallery built relationships with established international artists through interviews and artist projects, including exhibitions, events, and public programs at a second location (2015–2016) called the SFAQ [Project] Space (supported by the Kenneth Rainin Foundation) located a few doors down from the original gallery.

In the spring of 2016, Ever Gold Gallery moved to the Minnesota Street Project complex and was renamed Ever Gold [Projects]. Ever Gold took advantage of the move as an opportunity to pivot and expand its programming. The new space allowed the gallery to further develop existing relationships with a select core group of artists, and to forge relationships with new artists as well—namely, those whose work benefits from or requires the layout of a more traditional white cube layout and over 3,000 square-feet of exhibition space. This new chapter has enabled Ever Gold [Projects] to stage more formal exhibitions as well as more ambitious and multi-faceted installations.

The artists in Gold Standard can be divided roughly between three categories, though there is some overlap. The first group is comprised of artists who began exhibiting with the gallery at the original location: Tom Sachs, Paul Kos, Guy Overfelt, Sadie Barnette, Mario Ayala, Korakrit Arunanondchai, and the Museum of Conceptual Art (curator/director Tom Marioni). The second is made up of artists who became involved with the gallery through SFAQ: Petra Cortright, Chris Burden, Takis, Barry McGee, Mark Flood, Kour Pour, Cameron Platter, and Serge Attukwei Clottey. The third includes artists who began exhibiting with Ever Gold at the new Minnesota Street Project: Christine Wang, Marc Horowitz, Shaina McCoy, Mieke Marple, Sterling Ruby, Zachary Armstrong, Oscar Murillo, Jasmine Little, and Brian Harte.

This selection of artists also represents the directions that the programming has taken over time: a general focus on emerging and mid-career American artists, an international focus on emerging art, and an interest in the history of the avant-garde. A number of the artists included in Gold Standard will have solo exhibitions at Ever Gold in the coming year, beginning with Kour Pour (March 2 – May 4), and continuing with Christine Wang (May 11 – June 22), Mario Ayala (May 11 – June 22), Shaina McCoy (September/October), Marc Horowitz (November/December), and Mieke Marple (November/December).

Using the aesthetics of SFAQ, an accompanying catalogue will be released in January and will include a full index of every exhibition (90+) we have presented and every artist (270+) who has shown with the gallery over the last 10 years.